Long Tail Keyword & Content Are The Key To SEO

(Republished 2020-09-15)

How we search on the internet has changed. Now we used long tail keywords when we search for something online.

In the beginning we just search for some keywords, for example, if you are going to by a car you search “car for sale”. But now we want answers and ask a question. For example “Were do I find cheap cars for sale?”

What are then Long Tail Keywords? Long Tail Keywords are a keyword phrase with a least three and some times as many as five words in the phrase. Long Tail Keywords are important for many reasons. It is more easier to rank for and it gives you more targeted visitors.

If you can target long tail keywords correct, you can increase your monthly search visitors.

Long Tail Keywords Produce Higher Conversion Rates

According to Webpagefx, “Long Tail Keywords are specific, detailed search queries. These keywords usually have much lower search volume then short, broad keywords, bul also much lower competition. They tend to demonstrate higher conversion rates as well.”

“As you can see from the graph, the long tail keyword “best bred of guard dog for families with children” is search much less frequently then ‘dog’, but it also demonstrates much more specific search intent.”

In the Infographic below from Digital Information World you can see what Long Tail Keywords are and how you can use them.

Conclusion How To Use These Keywords

As you can see, using long tail keywords has lower search volume than just one keyword but much higher conversion rates. There are some great tools you can use to search for the right long tail keyword. You should also not forget to do proper content marketing, that are also an important part in SEO.

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