Give Your Followers What They Want
One of the most effective ways to promote your business and increase profits is to build a massive following on Facebook.
In fact, if you get enough following on Instagram, Twitter, TikTok, and Facebook, then this can become a money-making venture in its own right. With thousands of people hanging off our every word and putting stock in everything you say, building a massive following on Facebook will allow you to find sponsors who will pay you to promote their brands.
For business owners, this is a fantastic way to let your customers know about new products and services and in that way drive a ton of traffic to your site.
The only problem is when you build a massive following on Facebook is a slow and painstaking process, or at least it is generally perceived that way.
But what if there was a way you could build a massive following on Facebook without dedicating countless hours to it?
Optimize Your Facebook Page
You may well have seen Facebook Pages created by some of the most famous brands. The reason that these brands have these pages is that they work for them, and let them build a massive following on Facebook which leads to free marketing and traffic.
So why not create a Facebook Page for your business and get free marketing and traffic?
But to build a massive following on Facebook that will lead to free marketing and traffic you first have to determine your goal with your Facebook Page.
What Is Your Goal?
Why have you decided to use Facebook for marketing and to generate free traffic?
You need to be clear about what you want to achieve and then create a plan to increase your followers, build a massive following on social media, and increase your engagement levels.
How will you convert your Facebook audience into loyal customers?
I recommend that you set your goals for Facebook marketing before you create your Facebook Page and your content plan. Too many marketers just approach this in a haphazard way and are then disappointed with the results.
Pay Attention To Your Profile
It is very easy to set up a new Facebook Page and a lot of businesses fail to make use of all of the real estate that they have available for promotion. One area that is often neglected is the “About” tab which a lot of people will want to read. Make sure that you add a good description of yourself and your business here.
Be sure to fill out all of the sections on your Facebook Page. Add an appealing cover image to your profile and write a compelling description. Always add links to your website from your Facebook Page.
Your cover image is really important. It needs to sum up your business and contain text that explains why users should follow your page. Don’t make the mistake of using a stock photo here as a lot of marketers do.
Take photos of yourself and other members of your business and include these in your cover photo. It is essential that you get users to know, like and trust you, and seeding your face is a good start. Don’t be shy here.
Use Tabs On Your Facebook Page
You have customizable tabs available on your Facebook Page so use these to make things easier for your audience. Set up different tabs to organize all of your important content. For example, if you have a freebie or giveaway then you can add a tab for this so that users can go straight to this.
Add Links To Your Website
Take every opportunity that you can to add links to your website. The intro of your Facebook Page is something that most users will read, so provide benefits to them of following you and also link to your site here. Use a good call to action.
You can also add a link to your site in your About tab. Tell people that they can learn much more about you and your business by clicking the link. Be sure to add links to your site in the Personal Information and Biography sections of your Facebook Page as well.
If you spend some time building your Facebook Page, you will be able to build a massive following on social media.
Increase Your Facebook Engagement
By increasing your engagement with your Facebook posts you will drive more free traffic to your website, and in the end, you will build a massive following on Facebook.
Here are some tips on how you can raise your engagement levels and build a massive following on Facebook.
- Get Your Posting Times Right – If you post your Facebook content at the wrong times then you will severely limit your exposure. You need to know when your audience is the most active and posts these days and times.
If you have posted some content on Facebook before you can use Facebook Insights to see which posts had the most views and engagement (likes, shares, comments). Make a note of the day and time that you made these posts.
There has been a lot of research on the best Facebook posting times and this is continuously changing. Rather than provide days and times that may be out of date here, it is better if you search for “best Facebook posting times” on Google or another search engine and look at the most up-to-date research on this. - Create Posts That Your Audience Wants – This may be obvious, but are you actually doing this? Most Facebook marketers tend to post the things that they think will be of the most interest to their audience and a lot of the time this doesn’t work well.
Don’t think that you only have to post content related to your niche. Even if you are in a niche where you can post a lot of relevant content then it is good to mix it up sometimes. For example, you can publish a post that coincides with a world event such as Earth Day and tell people what you are doing to support this.
The rule of thumb that you need to follow is this – the needs of your audience are more important than your needs. Think about what information would be really useful to your audiences such as some interesting facts or statistics.
Another thing you can think about is how you can entertain your audience. What could you post that will make them laugh? Facebook users like to be entertained so find something amusing and post this. If you can relate this to your niche then that is even better. - Respond To Any Comments Fast – If someone leaves a comment on one of your posts then you need to respond to them as quickly as possible. There is an expectation on Facebook that any comment needs a response in a few hours.
Thank your audience for leaving comments. If you are asked a question in the comments then provide a full answer. When other users see that you are responding professionally to comments they will be more inclined to leave them as well - Add A Compelling Call To Action – Make sure that you add a compelling call to action (CTA) to your posts. If you want a user to do something (such as visit a related page on your website) then you need to tell them. If you do not add a good CTA then you will not get as much traffic as you could.
It is important that you post the right content on Facebook, but also that you post your content at the right time.
Give Your Audience What They Want
It is important that you post the right type of content on Facebook. You need to bear in mind that you are competing with a lot of other content in the news feeds of your audience. When you give your audience what they want then you will get a lot more views and increase your engagement levels through commenting, liking, and sharing.
Identify Your Target Audience
The more that you know about your audience on Facebook the better results you can achieve. Start by creating a persona that describes your ideal audience member. You can create a good persona by asking the following questions:
- What is their gender?
- What is their age range?
- Where are they located?
- What are their interests?
- What income levels do they have?
There are a lot more questions that you can come up with here. Look online for some good resources on creating the ideal customer persona. Take your time to make this as accurate as possible. It is really important.
What Problems Does Your Audience Have?
When you know what problems your audience has you can plan your Facebook content so that you address these questions. By doing this they will perceive you as an expert in your niche and will be more likely to check you out further by visiting your website.
Do your homework here. If you are in the make money online niche then think about the problems that people want to solve:
- How can they make more commissions?
- How can they get more traffic to their offers?
- How can they rank their website on Google?
- How can they achieve more conversions?
- What online business model should they use?
- Which web hosting is the best?
- How can they build a high-converting sales funnel?
There are always problems in all niches. You can join related Facebook Groups and find out what questions members ask the most. When you can solve the problems of your audience they will love you forever!
What Kind Of Content Does Your Audience Like The Most?
If you have been using Facebook for a while you can go into Facebook Insights and see which of your posts were the most popular. Examine these posts carefully to determine what made them a hit with your audience.
You can then use this information to shape your future Facebook posts. It is not a good idea to post about the same subject all of the time as your audience could quickly lose interest. Just figure out the format and other details of winning posts and use this same formula again.
If you don’t have a history of posts then again you can turn to Facebook Groups to find out which posts are popular with your audience. This is easy to see from the number of comments, likes, and shares that a post has.
Plan Your Content
Once your audience starts to consume your content they will want more and more of it so you need to post on a regular basis so that you don’t disappoint them. Stick to a posting schedule so your audience knows when to expect your next post.
How To Build A Massive Following On Facebook?
You want to build a massive following on Facebook so you can get as many shares for your content as possible to generate free traffic from Facebook. It is also a great way to extend your reach as people will share your content with their friends.
Follow the advice below and you will maximize your chances of your content being shared. Assuming that most Facebook users have around 200 friends, then even a low response of 1% will work wonders for your traffic. Remember that these people have friends as well.
Use Emotions In Your Posts
There will always be a lot of competition in a Facebook user’s news feed so you want your post to stand out. A compelling title is essential, as is using emotion in the post so that you fire up the user which will encourage them to share it with their friends.
You can use a number of emotional triggers in your posts such as:
- Fear
- Anxiety
- Outrage
- Humor
The more that you can stir the emotions, the more likely it is that your posts will get shared.
Make Your Call To Action Strong
You need to kame it really clear what you want the reader to do in your post. Don’t assume that they will know what to do because they won’t. If you want users to share your post then make this clear to them. Ask them to think about the friend that they have who would benefit from reading the post.
Good Images Get More Shares
Facebook is a visual platform so add images to your posts. Don’t just use stock photos as a lot of other marketers do. Striking images that have good captions are the best for sharing. You can easily add a caption to your image by using a free online graphics service such as Canva.
Using related images is important. Let’s say that your post is about motivation. You could use an image of a person winning a race for example and add captions such as “You can win your race too”.
Posts That Feature Other People
When you create posts that include others you will increase the likelihood of them being shared. A good example of this is an interview with an expert in your niche. You can create a small sample of the interview on the Facebook post and then link to your website for the full interview.
Make it your business to know who the people are in your niche tath your audience really respects. Find them and follow them and make a contribution to their page by adding a useful comment. Invite them to participate in an interview with you. Most people will accept your invitation.
Another good “people” oriented post is the 2roundup”. This is where a number of niche influencers have contributed to an article on your website. You can mention their names in your Facebook post and then provide a link to your article.
Freebies And Giveaways
If you create a post where you are giving away something valuable for free then this should get shared a lot. People love to get good stuff for free and they will also enjoy telling their friends about it.
Wrapping Up
If you want to build a massive following on Facebook it is first very important that you do your homework. That you know what your audience wants. But not only that. You should also pay a lot of attention to your profile. Use the about section to write down a little about you, your followers will love that.
Then you should pay attention to your post. Not only the written content but also images. Use high-quality images, the best is if you can design them on your own.
When you have your content you should also know what time on the day you should post your posts.
If you are able to do this, you will build a massive following on Facebook!
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