Sell Soft & Network With Others

If you become an influencer it will often mean creating a personal brand. A personal brand is a brand that places you as the creator front and center. That means that you’ll be using your name on the website, on the social media accounts, and in any marketing. This is one of the smartest decisions you can make from a business standpoint, as it will help to make you seem more like a “real person” and far more accessible.

An influencer has the power to influence the thoughts and opinions of a large audience.
This is typically someone on Instagram or YouTube with a large, highly engaged following. This influencer is highly valuable to advertisers and to marketers alike as they have the ability to sway purchasing decisions, increase brand awareness, and even set trends and define what is “cool”.

You can earn a huge amount if you become an influencer, but that’s not the only reason to aim for this target.

This is why it is so popular to become an influencer, especially among the younger generation.

10 Good Reasons Why You Should Become An Influencer

If you become an influencer you have the potential to make some really good money.

Here are just some of the incredible perks that come from being an influencer:

• Getting recognized in the street – not only is this highly rewarding, but it also means you often get freebies or even the option to skip queues! And it’s great when you’re on a date and you get recognized…
• Being able to make money from nearly anything you do. Selling signed t-shirts? Giving a talk? The possibility are endless!
• Being given exciting  TV Shows” – chances to appear on talk shows, give interviews, write books, travel, etc. One influencer called Joe Suggs was last year invited to take part in the UK TV show “Strictly Come Dancing.” He is now a huge celebrity and recalls the experience as one of the best times in his life.
• Being sent freebies to review. If you choose a niche you love, those will be products you’d probably have paid for yourself.
• Being able to earn huge amounts of money for a sponsored post.
• Having a huge army of loyal fans that will buy into anything you sell.
• Being able to generate interest/funds for any cause that’s important to you.
• Being able to direct huge amounts of traffic and customers to products you want to sell.
• STILL also generating a passive income and living the lifestyle you have dreamed of.
• Get feedback and praise for writing and posting things that you love and are passionate about!

Let’s put it another way. When you have 100,000 subscribers on YouTube or 200,000 followers on Instagram or TikTok, the going rate for a sponsored post is $1,000. If you have 2 million followers on Instagram then, a single post could earn you $10,000. And that’s just to take a photo.

And if marketers are willing to pay that much, then imagine what you could earn by selling your own products this way!

On the infographic below you can see how much some celebrities earn by just being an influencer on Instagram!

Sell Big Tickets Items & Make Lots Of Money

Lots of people want to become an influencer because they love the idea of being paid to make posts on their channels. The idea of getting paid thousands of dollars just to wear a pair of shoes is obviously appealing to a lot of people.

But this might actually be thinking small.

Because think about it: if a company is willing to pay you thousands to make that post, they must be earning thousands more… And if they can do that, so can you! Why should they benefit most from your hard work and good name?

The key is to find a big ticket item – something you can charge a lot of money for. As an influencer, the best product you can offer is you. That means a consultation, advice, a program, or similar. If you can help people to be more like you, or share your expertise in any other way, then you’ll likely be very surprised at just how much they are willing to pay you.

Perfect examples include:

• Beauty courses
• Personal training
• Life Coaching
• Business consultation
• Website design

These are services that you can sell on a large scale, and that you can charge a lot of money for. Thereby making it very much worth your while.

The Soft Sell

As an influencer, you’ll be perfectly positioned to sell a service like this. When you become an influencer it means that people will trust your opinion and like your approach. That means that should they want a service that they know you provide, you are more likely to be their number one choice to provide it. So, how do you get them on board? One strategy is to use a soft sell.

This means you aren’t going to come out of the gate with an obvious advertisement. You’re not going to market a new product or service. Rather, you will post images that are inspiring in your niche. Also occasionally mention that you provide consultation, coaching, web design, or whatever else.

This way, you can then wait for people to contact you – and they will. At this point, you just have a back and forth natural conversation where they can further get to know you. You can identify the kinds of things they might benefit from and whether you can help.

Once this is done, you can discuss pricing. This strategy is extremely effective for selling an expensive service or product that involves a commitment. This can make a big difference to your income!

Network With The Other Big Influencers

If you want to become an influencer and grow quickly in your niche, then it is very important that you learn how to network with the other big influencers. In any industry or niche online, there will always be a community of established content creators. Just look at the YouTube fitness community for an example.

If you can ingratiate yourself with this audience, then you will not only gain access to a larger audience very quickly. You will also be able to gain from the endorsement of people that the audience already trusts.

How To Work Alongside Big Names

The first thing to understand then is how to enter the space in a non-threatening way. While there is always room for more than one influencer, some creators might be reluctant to give you too much of a boost for fear of being usurped.

A solution to this problem is to try and position yourself not as a direct competitor. The way you do this is to carve out your own niche in the market, rather than tackling them directly head-on.

Getting A Response

The next challenge is to get the creators you want to work with you to actually answer your emails/direct messages. This is extremely difficult, but the solution is to start by just interacting with them in their comments section and elsewhere. Become known to them.

Only then should you email/send a direct message, at which point you need to be polite, be respectful of their time, and not expect anything from them. If they don’t answer, leave it a while but do try again. They might simply have been too busy to respond.

Try not to start too big. Don’t immediately approach the most prominent names in your niche. Instead, target those that are a similar size or just bigger than you. This way you will be more likely to get a response and you can gradually climb the ladder.

Failing that hire the individual and use this as a way to speak with them. If they offer consultation or coaching that is perfect.

Playing Dirty

If this doesn’t work, then there is one more strategy you can use but must be very careful with. You can create a video that challenges or critiques them. Do this in a respectful manner, but it can be a great way to get more eyes on your content AND a good way to get noticed by them!

Wrapping Up

As you can see, you can make some really good money if you become an influencer. But you must know that most influencers don’t make a penny. To become an influencer that actually makes money with a big following there are some tips and roles to follow.

Be patient, don’t force anyone to buy from you. Sell soft as we say.

If you want to network with other big social media influencers, it may take some time before they answer you. Before you sent out a request, start to comment on their site, but be nice.

These was just a few things you can do if you want to become an influencer.

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