You Need A Solid Foundation

An Evergreen Business is a business in a niches which stand the test of time. Your sales aren’t limited or affected by certain times of the year. For instance, if you are selling a weight loss product, your sales don’t necessarily slow down after Thanksgiving or the Christmas seasons. That is because there will always be people wanting to lose weight no matter the time of year.

Now, if you were selling a Christmas toy it would be a different story. You can, of course, sell it year-round, but chances are people are only going to be buying that before Christmas. Selling seasonal products are not an evergreen business.

There are many evergreen business and niches to choose from. The main evergreen niches are health, love, wealth, and self-improvement.

A Solid Business Foundation

Even an evergreen business need a solid foundation to stand on.

Since you are going to be investing so much time and money into growing your evergreen business, you may as well take the time to make sure you are building your business on a solid foundation.

Here are three important steps:

1. Have A Solid Goal – Money is important for any business, but you shouldn’t make it your main reason for existing. Being in business means your product or service is helping people solve a specific problem. So, to make sure your business succeeds in the long run, you need to make it a point to as many people as possible. If, for example, you need to make 100 sales to break even for the month. Then think or it as helping 100 people. The more people you help, the more money you are making. If you make helping people to your top priority, money will follow.
2. Have A Solid Business Plan – To help as many people as possible, you need to have a solid business plan. You need to map out how exactly you are going to get your awesome product to as many people as possible. what are your limitations? Do you have a lot of competition? If your business plan tells you that you have got too much competition and you can’t help the most number of people you’d like to help. Then it may be best to move on to your next idea. Creating a business plan for your evergreen business before you start working on your business helps you see if your idea is even feasible in the first place.
3. Have Solid Systems In Place – With your business plan in place, it is now time to start building on your processes and systems. It may take a few tries before you find the perfect system for your business. One that maximizes your resources and gets the tasks at hand fished as fast as possible. Once you find the best system, document it right away. You may be needing to train new staff sooner than you anticipate. It’s better to have your system in place when you welcome your new team members.

How To Sell Your Evergreen Business Products

Selling online courses are hot! Many people want to learn about a not niche and an online course is one of the best ways. But it can be intimidating and scary at the first time. If you do your homework and researched your audience then half the work is already done.

You just need to let the world know about your awesome course and how it can help to solve their problem.

Here are three steps that can help you on the way:

1. Describe The Problem – Make your problem description easy to relate. Give examples of just how bad the problem is. If you are selling a course on a stomach problem, then you can describe the excruciating pain you experience every time your stomach acts up. Explain how embarrassed you feel every single time you need to excuse yourself from company. How your mind races to come up with explanations on why you need to go on break again.
   Use words commonly used to describe the problem, so your readers know you understand their situation. In short, you have to make your audience feel the pain. Make them fo ‘ouch!’ and say ‘me too’ while reading your copy.
2. Make The Problem Go Away – Once the problem has been vividly entrenched in your audience’s mind, it is time to tell them how much better their lives will be if they no longer needed to go through that problem. Tell them they don’t have to live with it anymore. Paint a picture of how they can do whatever they want, wherever they want if that problem goes away forever. Describe all the things they can do and places they can go to if they can eradicate that problem. Make them want a solution so bad they have to get it right that very instant!
3. Present Your Course As The Solution – At this point, your target audience should be ready to buy. Pitch your courses as the solution. Assure them that it covers everything they need to know to never experience the problem ever again. Tell them how exactly it is going to solve their problem and why they need to buy it now if they want the problem to go away. Use the power of testimonials. Include a demo video or screenshots of your course. A free preview, if you will. Not only will they be able to see first hand how well your course works, but it will also help assure them that your course is indeed the real deal.

This was just one example of a niche and how you can go about it. It is the same no matter what niche you are in.
However, remember that you are not a doctor and should know where the limit is. It is also important if you write about disease related things not to impersonate medically trained if you are not. Always refer to a health care facility.

Create A Trustworthy Brand

If you are yet to start your business you need to create a good reputation for your evergreen business. If you already have an ongoing business, then I recommend you do a Google search to find out what people are saying about your brand. If you find no negative feedback, then good for you. If you find some dissatisfied comments, then you should read on.

Here are four things that will help you to create a trustworthy brand for your evergreen business.

1. Create Your Own Website And Use Your Brand Name As Your Domain Name – It is important to use your brand name as your domain name. This is because when people search for you on Google or other search engines and type your brand name directly on their web browser, it will be easy for them to find you. Having your own website allows you to control the information you put on the internet.
2. Engage And Build A Relationship With Your Customers – Don’t be a snob. If you have made it your business goal to help people, then it would be in your best interests to interact and engage with them. Whether it be on your own website, emails, or on your social media network sites you should not be afraid to reach out to them. They will appreciate the gesture. And they will be more likely to recommend you to their friends. Remember, word of mouth marketing works better than any other advising channel you pay for!
3. Show The Real You And Be Authentic – People can spot a fake profile from a mile away. Especially if they have been scammed before. While some people can successfully hide behind a fake persona, often, achieve long-term success. That’s because eventually someone is going to spot something’s off about you and tell everyone who will listen, or you get tired of the pretense and not getting the recognition you deserve.
4. Create Good Memories For Your Customers – When you engage with your customers, you have the opportunity to create a lasting impression on them. Whether it be with your kindness, or your proactivity. Make yourself memorable to them. Of course, this will vary from niche to niche but if your type of business allows it, be extra niche to your customers. They will remember you for a very long time.

Wrapping Up

There are plenty of tools you can use to find evergreen niches. Do a lot of analysis to find the best evergreen niche for your evergreen business. Yes, it is going to be a lot of work in the beginning, but once you find the right niche, and target the right keywords, then you can expect to live off some pretty nice passive income for many years to come.

Remember, there are plenty of competition for all types of evergreen business. That is because people know just how valuable and how profitable a good niche and business is. Just imagine doing the work only once and then reaping the profits for a long, long time afterwards.

This is the perfect business model if you ask me!

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