Influencers vs. Creators: What’s the Difference
Do You Know The Difference? When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it…
How to Gain Your First (or Next) 1,000 Instagram Followers – 26 Tips
Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram, especially if you have fewer than…
Email Marketing Audit — The Complete Guide
Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing…
The Complete Guide to AI for Amazon Sellers in 2024
Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized businesses. AI for Amazon sellers has the potential to help smaller sellers close the…
Process Documentation Writing Tips
When I'm doing something that involves multiple steps, you can be sure I want to remember it. Sometimes my brain can't be trusted with that, so process documentation is the…
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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]
Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better —…
Website Copywriting: 11 Expert Tips to Increase Conversions
A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting. If you fall in the 63% and want to improve your…
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A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]
As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. As I sit here wrapping up this blog…
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Should Marketers Optimize for Bing? [Data + Expert Tips]
When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO? When you think about search engine optimization (SEO),…
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5 Concerns Marketers Have About AI & How Leadership Can Address Them [New Data + Tips]
Though generative AI is everywhere, the fear around the state of AI is real. Though generative AI is everywhere, the fear around the state of AI is real. From our…