What do cross-country road trips, wedding speeches, and social media marketing have in common?Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can help you create a social media calendar to organize your next marketing campaign. What do cross-country road trips, wedding speeches, and social media marketing have…
34 mins readFor a while now, you've been spearheading your organization's content marketing efforts, and your team's performance has convinced management to adopt the content marketing strategies you’ve suggested. For a while now, you've been spearheading your organization's content marketing efforts, and your team's performance has convinced management to adopt the content marketing strategies you’ve suggested. Now,…
25 mins readLanding pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page…
11 mins readThe word "guerrilla," in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term "marketing," which makes many people ask, "Huh?" The word "guerrilla," in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term "marketing," which…
19 mins readIs It One Heck Of A Challenge? Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google Sheets suffice? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? These…
18 mins readA 2023 State of Content Marketing Report A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting. If you fall in the 63% and want to improve your website copywriting skills, we’re here to help. Web copy can make the difference between a visitor and a…
10 mins readContent writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella.Content writing can mean many things. Crafting social media copy for a small business,…
16 mins readWhat Is Social Media Copywriting? Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of frustration for many.…
10 mins readAs I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it…
8 mins readWatch Your Conversion Rate One of the biggest misconceptions about setting up a Facebook Ad Campaign is whether it can be a good source of traffic. Whether people buy stuff from your online store or not. For every positive story you hear of merchants killing it with Facebook traffic, you probably hear dozens more merchants who…
17 mins readGet Verified & Start Selling Are Instagram also for business and how to use Instagram for business? Can you sell products and services on Instagram or is it just for ordinary people and Influencers? I think most people think Instagram is just for ordinary people and Influencers but businesses and brands can also use Instagram…
13 mins readThe Power Of LinkedIn LinkedIn is one of the most powerful social media platforms with over 700 million professionals actively using LinkedIn. When it comes to reaching a highly targeted professional audience, LinkedIn stands out as a powerful platform for businesses. With its unique focus on professional networking and B2B interactions, LinkedIn offers a wealth…
11 mins readMake Content The Readers Want If you have been doing any kind of Social Media and Facebook content marketing, you probably have run into a very annoying problem. To the uninitiated or the completely clueless, this may not even seem like a problem. You post something on your Facebook page, it gets on the timeline…
15 mins readGive Your Followers What They Want One of the most effective ways to promote your business and increase profits is to build a massive following on Facebook. In fact, if you get enough following on Instagram, Twitter, TikTok, and Facebook, then this can become a money-making venture in its own right. With thousands of people…
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