What Is Contextual Targeting, in the Context of Ads?
As Jerry Maguire once said — “Show me the money.”As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer…
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How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]
If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively,…
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How to Write a Press Release [Free Press Release Template + 2024 Examples]
In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they're scanning the latest headlines across multiple…
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How to Create an Ebook From Start to Finish [Free Ebook Templates]
Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking…
How to Generate Leads on LinkedIn in 2024, According to LinkedIn’s VP of Marketing
Click here to read more Expert Edge perspectives with some of the top leaders in Marketing today. LinkedIn is an incredibly powerful platform for growing both recognition and revenue as…
The Hustle’s YouTube Team Tells Us Their Favorite Short-Form Videos of 2023
2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form…
SEO Step-by-Step Tutorial: 8 Easy Basics for Beginners to Master
You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like keyword research, but what else do you…
Influencers vs. Creators: What’s the Difference
Do You Know The Difference? When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it…
How to Gain Your First (or Next) 1,000 Instagram Followers – 26 Tips
Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram, especially if you have fewer than…
Email Marketing Audit — The Complete Guide
Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing…
The Complete Guide to AI for Amazon Sellers in 2024
Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized businesses. AI for Amazon sellers has the potential to help smaller sellers close the…
Process Documentation Writing Tips
When I'm doing something that involves multiple steps, you can be sure I want to remember it. Sometimes my brain can't be trusted with that, so process documentation is the…
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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]
Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better —…
Website Copywriting: 11 Expert Tips to Increase Conversions
A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting. If you fall in the 63% and want to improve your…