Stay In Contact With Your Readers
Why should bloggers invest in email marketing? Because email marketing is a form of marketing that allows you to communicate directly with your audience. Unlike social media marketing, you are not reliant on a third party to pass on your message and you won’t lose all your hard work if your members decide to delete their accounts. This is one of the reasons bloggers should invest in email marketing.
Moreover, email marketing will help you to convert your readers far more efficiently than any other form of email marketing and the simple reason for this is that email marketing is much more personal. Your messages will end up right in your subscriber’s inboxes, just as though they were messages from a friend. But in order to do email marketing right, there are a lot of things you need to keep in mind.
It is not enough that bloggers invest in email marketing to get as many people as possible to read their content. SEO is also a very important component if you want to succeed as a blogger. When you first start out doing some SEO research you will probably discover that there are huge amounts of information out there on this subject and a lot of it is contradictory! Knowing where to start with SEO can be a massive headache and sometimes it can feel as though you stand no chance of ever getting complete knowledge.
SEO Crash Course For Bloggers
A lot of the information online is misguided and it is one of the biggest issues that holds a lot of bloggers back.
What is more important than consuming all that information is to focus on just the good information, just the accurate information that is relevant to creating a great blog. And when you do that, you actually realize that is it a lot easier than you probably think.
The Mistake
Mistaken or misguided SEO is all about trying to hack Google. It is all about trying to trick Google into thinking your site is a top authority, by building specific links and by posting keywords. It is highly technical because it is based on algorithms and system thinking.
Sometimes it works. But then Google gets wind of whatever new technique is all the rage, it plugs that loophole and the related site gets penalized.
So how about instead focusing on the same thing that Google is focused on; the user. And if you get this right, then eventually Google is going to reward you with future updates.
The Most Important Trick
Write well then and write long, high-quality blog posts. If you do this, then you will get people to your site naturally and they will link to your site because they want to share the excellent content they are seeing. Great start!
But at the same time, you also need to build those links. And the thing we do need to take from SEO strategies is that the best links are the ones that come from the most highly regarded websites.
These sites are invariably the ones that Google trusts, and if you want to see which sites Google trusts you can just take a look at the sites if features in its news section. Other popular sites are those that have a .edu TLD or a .gov. Finally, big brands will also invariably be trusted by Google. If you can get links from those sites, they will boost the credibility of your site by a huge margin. But if you can’t? Then you need to get links from sites that have links from those sites. In other words: you need to think of this like a game of degrees of separation.
And that really is everything you need to know about getting SEO right!
3 Tips That Will Enhance Your Email Marketing
In order to do email marketing right, there are a lot of things you need to keep in mind.
Read on for some of the most important pointers.
Be Personal
Tip number one is to make sure that your emails are personal in tone. We have already just discussed that email marketing is more personal in tone, and you thus need to match that tone in your writing if you are going to make your emails more engaging and interesting.
But this has another advantage too, it will help you to get past not only the spam filter more efficiently but also the ‘social’ and ‘marketing’ email boxes found on Outlook and Gmail. Use the recipient’s name, most autoresponders include this feature, and make sure that your messages use a regular letter-type structure.
Maintain Your List And Target
Your ‘Sender Reputation’ is a score that is linked with your IP address and/or domain in much the same way that a credit score can be linked with a particular account. The idea of a sender reputation is that it will reflect the quality of your emails as a whole and whether or not you should be allowed to ‘get through’ to your readers.
There are many things that will cause you to get a bad score. One of these things is your bounce rate and if lots of your emails bounce, this can badly affect your score. Another thing is your open rate and if none of your emails get opened, this too will hurt you. The same goes for complaints of course.
So that means you need to focus on the quality of your list more than the size. Are these people who really read your blog and who asked to be heard? It is why you must never buy contacts. Likewise, if you have people who never open your message or your message always end up in the spam filter, delete them!
Use The Right Incentive
An incentive is a free gift like an eBook or reports that you give away to new subscribers. This is a great tool for encouraging people to sign up but it is important to be very careful when using it. The reason for this is that the wrong incentive can actually harm your mailing list. It if is too valuable for instance then people will sign up only to get the free gift and then never open your messages subsequently. This is very bad for your sender’s reputation!
These are just three reasons why email marketing is a tool bloggers not should ignore. So, should bloggers invest in email marketing? Yes, they should.
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How To Present Your Self As A Top Blogger?
If you want to be a top blogger, then you need to make sure that you can inspire others to follow you. Being a top blogger means being an influencer and a thought leader and it means having a channel, in this case, a website, that people rely on and trust.
This means you need to know how to write blog posts, which in turn are just like any other type of article but arguably a little more personal and less formal.
But what does a great blog post look like?
What Is Good Writing?
A good blog post is well-written. But what does that mean?
Well, good writing essentially means that you are efficiently conveying the message that you set out to convey. If you can tell people what you want to tell them in the fewest steps, then you have done well. Thus, a good starting point is to apply ‘Occam’s razor’ to your writing by removing superfluous words and ‘filler’. get to the point quickly and the reader will extract value with less time and effort.
But that doesn’t mean there is no space for flowery language or a large vocabulary. In fact, a great vocabulary is what is going to allow you to convey more meaning in fewer words. One word can have the same meaning as several if you choose it well and it can convey matters of tone and emotion in a subtle way.
How To Engage
People are in a hurry these days and are used to getting what they want nearly instantly. That is to say that most people don’t want to wait around in order to get to the point and will instead want to leave if they aren’t instantly captivated.
So how do you get your audience to take notice? How do you stop them from moving on?
One answer is to engage them by choosing a narrative structure. I have heard storytelling be called ‘SEO for the human brain’ and the simple fact of the matter is that humans have evolved to enjoy listening to stories. We find stories naturally engaging and will always want to finish them once we read the start.
So instead of talking about the merits of X technique, talk about how you used that technique or how your friend failed to use that technique and suffered as a result. This is inherently more interesting and more emotive, which also makes it more persuasive.
Length And Presentation
While we are at it, it is worth considering the best length for your posts and the best way to make sure that people read them. Don’t undersell your great writing by presenting it in a way that is unappealing!
The first tip then is to try and get the length of your content right. Many experts suggest that long-form content currently does very well on Google and this is certainly true. However, this will limit the amount of content that you can write and thus you might want to write shorter posts of around 800 words from time to time as well.
The other tip is to always space your content out, use lots of headings, and create distinct paragraphs.
The Benefits Of Email Marketing
There are many benefits to building an email list and therefore should bloggers invest in email marketing.
When you have a list of people that are interested in your niche, you can make a lot of money by communicating with them on a regular basis.
When you are promoting products or services on the website, it is likely that 1% or less of your visitor traffic will make a purchase. The chances of them returning to your website again are slim, probably less than 3%. If you can capture the email addresses of your visitors then you can send emails to them that will encourage them to return.
Of course, there are many other ways that you can get the word out about your products and services such as social media marketing. But none of these other methods are as effective as email marketing when it is done properly.
Think about it. If you see an email in your inbox with your name on it you are far more likely to open it aren’t you? Personalizing your emails will definitely lead to better results for you. It is easy to use a first name,e in your emails so be sure to capture them with your opt-in form.
Why Should Bloggers Invest In Email Marketing
