Your Content & Domain Name Are Important
(Republished 2020-10-13)
It happens so often it’s almost like clockwork. Business Blogs are started with high hopes and then disillusion sets in when the results aren’t what they hoped for. A lot of it has to do with these simple but common blogging mistakes.
5 Business Blogs Tips
Not Asking For Comments
Bloggers always agonize over the lack of comments. But the problems is not that people don’t read the blog or don’t want to comment but the blogger has not given the opportunity for readers to comment. Just like asking for people to order a product, you have got to coax people to spend their 3 or 4 precious minutes to comment on your blog. Ask for opinions. People love giving it. Ask for reader’s experiences, input or help to accomplish something. Ask people to suggest something to you e.g. You are getting incorporated, ask people fo suggestions, tips and recommendations. Asking also tells people you are open to suggestions and alternative views, further improving the image people may have of you.
Not Hosting On Their Own Domain
Give thought onto you blog. Don’t just jump on the bandwagon. You need to figure out where it is taking you before you hop on for the ride. Like any web site you may build, think of your blog as a long term marketing communication channel. A Blog Spot or Typed URL is not only unprofessional, you don’t own it. Nothing against these blogging services; they are excellent tools for long term marketing purpose, go for your own domain.
This way you control where you want to publish the blog to. Tomorrow, if you outgrow these services, you can easily export your blog to another tool, another host without losing too much established traffic. A domain is also easier for people to remember and easier for you to publicize.
Not Maximizing Their Blog Content
Many businesses quit blogging because they feel it is too much work. True, like everything else, you got to work on a blog but you don’t have to break your back over it. Sometimes you may have a paragraph here and their about a topic that just isn’t big enough for an article. You know what? You are going to have many more of these impromptu thoughts and ideas – publish it to your blog. Later, you can come back and gather these paragraphs, compile them into a complete article or even a book.
That is only one way of maximizing your work. Have you written articles in the past? How about e-courses, audio transcripts or books that aren’t in publication anymore? Recycle. Break them up and post them on your blog. In fact, it you have lot’s of this type of content, you can even get your assistant to post them for you.
Publishing Too Often
I know what you are thinking. This sounds like complete the opposite of everything you have ever learn about blogging. Truth is, the blogging world changes. What works yesterday may not today. This is one of them. There are countless blogs already jostling with you for your reader’s time. More are being started by the day.
Who has the time to read so many blogs? It is come to a point people are forced to cherry pick the blogs they read. Even when they do read yours, you are not sage yet. If they can’t keep up with your blogging pace, they will drop you no matter how good your information is. Keep a balance. Feed information to your readers not dump a truckload on them. Every market is different. Some can tolerate higher number of posts a week, some can’t. You should know your market and test accordingly.
Falling for Short Terms Methods
Ah, this is my favorite. If you can have a favorite pet peeve that is. Every week, you hear about people dishing out the newest, coolest blogging tactic, best blogging tool that’s sure to sky rocket your business to success or bull doze your way to the top search engine listings. Consider how any offer will help you advance your business two, five or ten years from now. Is it really in line with your marketing direction? If it isn’t drop it. It also helps a lot if you can have a reliable source whom you can consult and help put hings into perspective for you. One of the most powerful qualities of a blog has nothing to do with search engines, tagging or pinging. These things do have a place, but they aren’t as powerful as the relationship opportunities between you and your customers.
Although these mistakes are common, they are also easily rectified and don’t cost much money. All of these suggestions are born out of my own trial and error and they have worked out nicely. Try it yourself.
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