Don’t forgett that Facebook is a social site!
It is important to remember that Facebook users are there to socialize and check up on what’s going on in the world. It’s a modern day personalized newspaper!
Therfore it’s important that your marketing strategy works.
Creating the perfect Facebook Post is an art, one that many of the most popular pages have mastered. This allows them to increase their likes, shares and click through rate. There are a few different factors that go into creating the perfect post and most of them are simple.
First, do not write too long Facebook posts, I know you have been told that the long copy often sells better, but on Social Media is the opposite which matters. This is because when you are on social media and Facebook your attention span is limited, you are looking for something that will catches your eyes. Therefor you should keep your posts short and pack the information into less than 160 characters. Your Call To Action should be clear and unavoidable. Tell your audience what you want, what to do. Like Read On, Click Here, Sign Up Like This and so on.
Find out what your audience wants and appeal to them.
Videos perform better on Facebook than images. In fact, some studies suggest that images perform the worst of all media types on Facebook, but I don’t know. However it does not hurt to use a video instead of an images.