What To Watch For In Emails Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other…
Are AI Management Tools Worth It? AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds…
The Benefit Of AI The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in…
Can CatGPT Deliver? Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first…
A Throwback To 2023 Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has…
Create Engaging Content Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram, especially if…
What Makes A Good PowerPoint Presentation? When it comes to PowerPoint presentation design, there's no shortage of avenues you can take. While all that choice — colors, formats, visuals,…
Engage Your Audience Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart…
Relationship Marketing - What Is That? Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition. In fact, Frederick Reichheld of…
Micro Blogging & Content Marketing When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated. It helped me build an engaged following…