Make Content The Readers Want

If you have been doing any kind of Social Media and Facebook content marketing, you probably have run into a very annoying problem. To the uninitiated or the completely clueless, this may not even seem like a problem.

You post something on your Facebook page, it gets on the timeline of some of your fans, and they “like” what they see. Your content has more than its fair share of thumbs up as well as “love” icons and even an occasional laughter icon. It seems like it is well received.

Unfortunately, you need to look beyond surface appearances. Sadly, until and unless your fans share your content, it is not going to gain much traction. If they don’t share or comment extensively on your content, chances are, only a very few of your Facebook fanpage’s existing fan base would see your update. That is how tight Facebook’s algorithm has become.

So, how do you change this? Why is your Social Media and Facebook content being ignored? What do you need to do with your Social Media and Facebook content marketing efforts to get more views and shares? Read on and you will get a lot of answers on how to make your Social Media and Facebook content marketing to be more successful.

Why Most People Ignore Your Content

If you do any kind of Social Media and Facebook content marketing you are most likely already aware of this problem and it can be really annoying. Maybe you have tried a lot of different things to get more shares but did not succeed with it.
Unfortunately, you need to look beyond surface appearances. Sadly, until and unless your fans share your content, it is not going to gain much traction. If they don’t share or comment extensively on your content, chances are, only a very few of your Facebook fanpage’s existing fan base would see your update. That is how tight Facebook’s new algorithm has become.

Back in the day, your content needs to get a few “likes” for it to be shown to a lot of eyeballs. And this, of course, triggers even more “likes”, and before you know it, almost all your page’s fans get to see your content.

Those days are gone. Now you face a very annoying problem. It seems like, on the surface, people like what they see, but your content doesn’t get anywhere.

The Core Problem

The heart of the problem really boils down to the fact that people actually ignore your content. They see your headline, they see the link, they see the preview, and they obviously like enough of the text that you featured for them to engage with your content with a thumbs up, but that is pretty much the extent of your impact on them.

Most would not click on your link to visit your site. Most would not share your link, much less comment. There is quite a bit of a disconnect here.

What’s really happening is that people are ignoring your content because they are scanning. They are not really reading. they just look for a few keywords, and if they get a favorable enough impression, they engage with your content.

But that is all you get out of them. You don’t engage them to the point where they actually do something more. These additional actions are what puts dollars in your bank account. Anything less than sharing, commenting, and clicking through your link would not do you any good.

A lot of Facebook fanpage operators who boost their posts find this out in the worst way possible. They spent hundreds of dollars, throwing good money after bad, and at the end of their campaign, they have very little to show for it. Very few people click through, much less buy.

This is due primarily to how you write your content as well as content elements. Somehow, in some way, you did not connect deeply enough with your target audience members so they did not do what you wanted them to do.

So, how do you fix that problem? How do you write content that people will share?

Explode Your Social Media And Facebook Content Marketing Results

When I first started marketing on Facebook, I really did not have a clue. I thought that if I produced content, somehow, in some way, my audience members would love what I wrote. To a very limited extent, this was true. Maybe 5% of my audience would appreciate my content.

But given how expensive it was to produce content, it quickly dawned on me that this was a dead end. As hot as the content may seem to me, my friends, and my family, it fell flat with the vast majority of my page fans.

I was pretty much ready to throw in the towel because I was not getting the return on effort, much less the return on investment that I had hoped for. I was spending thousands of dollars and getting only a few dozen bucks in return. Not exactly a winning proposition, right?

Well, I was pretty much ready to quit marketing on Facebook until I discovered something by accident that led to an explosion in my profits. I found out that when I posted articles on Facebook, people would wonder if there is some sort of cheat sheet, shortcut, or even tutorial videos.

A significant chunk of my readership on Facebook loves the content. They would “like” my stuff, and they would post comments, but somehow, in some way, I wasn’t able to take them from engagement all the way to profitability. All that changed when I paid attention to the comments they were leaving on my Facebook page.

People were clamoring for diagrams, infographics, explanatory cheat sheets, resource reports, and videos. So what did I do? I took the exact same articles that I’d written several months before and turned them into short videos, which were essentially just glorified slideshows with voice-overs, diagrams, infographics, and a whole host of derivative or repurposed content.

Then I posted these materials on Facebook as well as on other platforms that specialized in that type of format. For example, for infographics, diagrams, and explanatory pictures, I would use Pinterest and Instagram. For videos, I would upload them on YouTube. For good measure, I would make sure I would submit everything to StumbleUpon.

After repurposing a couple of articles, I was just blown away by the results. I was getting a lot more traffic, a lot more engagements, and finally, a small but increasingly significant portion of my traffic was actually converting into cold, hard cash. People were signing up for my affiliate products. Some signed up for my newsletter.

Based on my experience, repurposing content can go a long way in maximizing the results you get from your Social Media and Facebook content marketing efforts.

While it is far from some sort of slam dunk or magic bullet solution, it definitely goes a long way in maximizing your reach because if you have more content to post on your Twitter feed, Facebook page, Facebook groups, Pinterest pin board, YouTube channel, you have many bites at the apple.

Also, if you get the extra step of making all these pieces of content refer back to each other, you are essentially branding your target audience members several times on many different platforms. Don’t be too shocked if a lot more people sign up for your mailing list and eventually, you start making a lot more money.

Just like with anything else in online marketing, there is a right way to do it and the wrong way to do it. Let me warn you in advance. If you repurpose content or create derivative materials the wrong way, you will end up in a much deeper hole than when you began.

Get More Results From Your Orginal Content

I can’t even begin to tell you how many times I come across people who produce social media content in a way that pretty much guarantees they will fail.

Now, these people are not stupid. In fact, a lot of them are quite smart, clever, and creative. Some are even quite innovative. When you look at their content, you can see that there is a lot of work put into it. They are not superficial, they are not shallow, they are actually quite deep, useful, and insightful.

Now, given this reality, you may be scratching your head and wondering why these people are failing. What are they doing wrong? Well, the sad reality of social media marketing is that by and large, it is not the quality of your content that determines your success.

I know that sounds crazy. It sounds almost heretical because all the other books out there tell you that content is king and people should focus on quality, quality, and quality. Well, here’s the truth. No matter how awesome your original content may be, and no matter how much value you bring to the table, if nobody sees your content, it is worthless.

I know it hurts to hear that. I know that is probably not the kind of thing that would encourage you, but this is the absolute truth. And it really breaks my heart to see so many would-be social media marketers getting out there, publishing their content, and having very little to show for it.

The reason why they fail is that they do things manually, they do things randomly, and they really do not have a content promotion plan. I’m sorry to be the one to clue you in on this, but no matter how awesome your content is, if you can’t get it in front of the right eyeballs at the right time, you won’t get people to do the right things that would put money in your bank account. It is as simple as that.

If you are having a tough time with social media marketing campaigns you should download my eBook below to find out how you can get more results from your original social media content through effective content promotion planning.

It’s not enough to target your content for the right eyeballs. It is not enough for you to add a tremendous amount of value to content. You have to go all the way. You have to have a plan that gets that content in front of the right eyeballs.

My eBook enables you to cut through the painful learning process and jump straight into a plan that would speed up your profitability.

Usually, when you read social media marketing tips and advice, people would focus on how you can make money with your posts. I figured I would look at the equation from a completely different respective. It is one thing to learn about practices that would help you generate profits from Facebook, Twitter, YouTube, and other social media platforms, it is another to actually implement them.

As you probably already know, most people don’t really do what they should. We know what we should be doing. If we simply follow through on the things that we should be doing, we would weigh less, we’d be smarter, we’d be making more money, and yes, we would be happier.

Instead, we focus on the things that we feel we must do. So we performed in less than optimal ways. This is the harsh reality of life, and yes, this applies across the board and also impacts your social media campaigns.

So instead of telling you what you should be doing so, you can make more money from your social media marketing campaigns, I figured I’d mix it up by telling you one guaranteed way to lose money on social media. This is guaranteed to lose your money. No joke.

What is this one-way ticket to potential bankruptcy through bad marketing? Well, it is actually quite simple. You run ads with absolutely no advanced research.

You have to remember that a lot of entrepreneurs such as yourself get all freaked out when they find out that their competitors are already on Facebook. They think it is the end of the world. Well, I beg to differ because it is actually amazing news.

When you see your competitors running ads and conducting campaigns on Facebook, they are actually doing your homework for you. Seriously. They are running ad after ad, and let me tell you, not all those ads will be successful. In fact, I would bet that a vast majority of them will fall flat.

Instead of worrying that your competitors have beaten you to the punch as far as Facebook marketing goes, pay attention to their ads. Pay attention to their pages. Look at the content that they share. By looking at these different indicators, you should be able to connect the dots. A certain pattern should emerge and you would be in a better position to formulate and run a social media marketing campaign that has a higher chance of becoming successful.

Now, this is not a slum dunk. You still have to roll up your sleeves and put in the work and the time. You obviously have to have tremendous attention to detail. But by choosing to learn from your competitors, you save a lot of money and time.

Stop Lose Your Money On Facebook

One of the easiest ways to lose money on Facebook is to boost your post. You have to remember that when you buy a post boost, Facebook will do everything it could to boost the engagement of that post.

You may be thinking that this is a great thing. Well, let me ask you, does a “like” or a reaction put extra dollars in your bank account? The answer should be quite obvious. A big fat no.

Even if people commented on your post, that still is a far way away from people putting extra dollars in your bank account. Even if people shared your stuff and a lot of people talked bout your post, until and unless people click on the link to go to your website and enter their email addresses into your squeeze page, you are just wasting your time.

Facebook post boosts are, by and large, worthless. I know I’m not supposed to say that, but the cat is out of the bag. And unfortunately, Facebook would bend over backward to give you the impression that it is worth your time and money boosting posts. But believe me, it is a one-way ticket to early bankruptcy for your online venture.

There is a better way to drive traffic from Facebook. In fact, this method is absolutely free. You don’t have to spend money on the Facebook ad system if you know what you are doing.

Best of all, the more you engage in this type of Facebook marketing, the more tightly focused your results would be. Your return on investment, ROI, improves dramatically and, most importantly, you are able to create a holistic marketing system where you start pulling in traffic from places outside of Facebook.

In other words, you learn certain important data points from Facebook, and then you project it out to other social media platforms. This is how you go from making a few dollars here and there to making bank off your online properties.

Make no mistake, thousands of entrepreneurs just like you are making a living on the internet. We are talking about $5000, $8000, or even $25000 every single month. This is not a fantasy, nor is it speculation or theory.

It doesn’t matter which part of the world you come from, it doesn’t matter what your main language is, it doesn’t matter how educated you are, as long as you are able to put in the work after spotting the opportunity and coming up with a solid plan that you can commit to executing, you will come out ahead.

The hard truth is if your content gets a lot of likes, shares, and comments on Facebook, that engagement does not necessarily mean you will be making money. At the end of the day, there is only one metric that counts. Either people click on your links or they don’t.

Wrapping Up

So, how do you really succeed with social media marketing? How do you really make money through Facebook? This is a hard question to ask.

The most important thing is to get people to share your posts, especially on Facebook. But this is not as easy as thought.

The main reason why people don’t share your content is that they actually ignore your content, they just scan through and really don’t read it. The thing is that you are not engaging them to share your content. To get people to share your content you should share the content they are asking for, the content they are looking for. Infographics and different kinds of diagrams are some of the content most people want. To do your content more interesting you can break down a blog post into an infographic, this is a great idea to create engaging content.

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