When I'm doing something that involves multiple steps, you can be sure I want to remember it. Sometimes my brain can't be trusted with that, so process documentation is the answer. Whether you're completing recurring tasks or creating a new program, process documentation can help you formalize your business endeavors. In fact, creating documentation helps…

Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized businesses. AI for Amazon sellers has the potential to help smaller sellers close the distance between themselves and more prominent brands even more. Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized…

A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting. If you fall in the 63% and want to improve your website copywriting skills, we’re here to help.A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting.…

What Is Social Media Copywriting? Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of frustration for many.…

A 2023 State of Content Marketing Report A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting. If you fall in the 63% and want to improve your website copywriting skills, we’re here to help. Web copy can make the difference between a visitor and a…

Is It One Heck Of A Challenge? Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google Sheets suffice? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? These…

The word "guerrilla," in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term "marketing," which makes many people ask, "Huh?" The word "guerrilla," in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term "marketing," which…

Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page…

For a while now, you've been spearheading your organization's content marketing efforts, and your team's performance has convinced management to adopt the content marketing strategies you’ve suggested. For a while now, you've been spearheading your organization's content marketing efforts, and your team's performance has convinced management to adopt the content marketing strategies you’ve suggested. Now,…

What do cross-country road trips, wedding speeches, and social media marketing have in common?Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can help you create a social media calendar to organize your next marketing campaign. What do cross-country road trips, wedding speeches, and social media marketing have…

Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract…

2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even your morning coffee routine. 2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations.…

Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering. Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering. Yet…