You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like keyword research, but what else do you…
Do You Know The Difference? When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it…
Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram, especially if you have fewer than…
Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you're a marketer like myself, you've…
Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness, conversions, campaign success,…
If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable.If you…
Around the globe, more than 300 billion emails are sent and received each day, on average. If you ask me, that's 300 opportunities to market yourself in your email signature.…
Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing…
Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized businesses. AI for Amazon sellers has the potential to help smaller sellers close the…
When I'm doing something that involves multiple steps, you can be sure I want to remember it. Sometimes my brain can't be trusted with that, so process documentation is the…