Techniques To Get More Expose To Your Blog
(re-published 2021-04-05)
When internet marketers need to get a lot of visibility to their website they sometimes use growth hacking in their marketing strategy. With growth hacking you can quickly boost your website’s visibility and skip months or even years to getting to the top of search engines.
Why Are People Using Growth Hacking?
Internet Marketing is something that a lot of people are interested in but many people are not sure they really have the time for it.
So, how do you go about taking a website to the top of the search engine results pages? Or getting lots of followers on social media when you are a busy business type with no time spare.
The answer may just be to use the growth hacking techniques. These are tricks you can use to quickly boost your website’s visibility and skip months or even years of ‘gaining’ to get to the top.
Let’s take a look at some of the best growth hacking techniques.
Influencer Marketing – Influencer Marketing is perhaps one of the most powerful options. Here you have the ability to get your site to the top of Google quickly and simple get more expose to your site.
The general idea is that you are going to be working with someone who has already established themselves as a big player online. Your objective is to get that person to give you a shutout or a promotion and to thereby gain exposure to their audience.
In short, you are benefiting from the months of marketing that they have done and thereby sidestepping the need to do it yourself. If you can get a single Tweet from someone with ten million followers, then imagine how much that can boost your own visibility!
The problem is getting influencers to want to work with you. Normally this means you’ll need to offer them something in return. Building a relationship with an influencer can also be a valuable tip – if they feel they know you, they will be much more likely to want to help.
Creating a Viral Hit – A viral hit doesn’t just mean a video of someone’s dog playing with a ball. A viral hit can actually be anything that gets shared virally and that has big response from the general public. It can be hard to know exactly what is going to have this kind of impact before you go about creating it. But their are certain options that will be more likely to be successful then others.
One example of this is the resource post which is a post that provides a comprehensive and detailed overview of a subject so that reader can get all the information they could possibly want on a certain topic. That way they will hopefully share your post with others that are interesting in your topic.
Print Media Advertising – A growth hack you don’t hear about often is to try and get your site some exposure in print media. Whether that means having a news story written about your site or you have to pay for an advert in local magazine. This can gain your exposure to a large circulation and also gives your site more credence which translates as more visits and more shares!
Content Curation Makes Value
Internet Marketing is typically a rather time consuming and slow-going process. It involves constantly posting new content to your own website, working to build links and relationships with other creators and generally doing a lot of work with very little reward to begin with.
Anything you can do to save time and speed up the process should be considered a positive thing. Content curation is such an appealing proposition.
How do you make a quick process without risking making your posts less interesting?
Content Curation – The essential idea behind content curation is simple: you are making blog posts and pages that are entirely comprised of other content you have found around the web. You can then recombine this content in order to create something new. Add your own commentary and context to make the post more interesting.
The Objective – You have to understand the objective of good content curation. You aim here is to create a blog post that provides several times the value of a conventional blog post because it combines the best parts of many posts into a single resource.
This makes it very important that you carefully consider the type of content you are sharing. This should be content that is meaty and interesting. Here you need to ensure that you have something interesting and useful to say. It is not enough to simply post a selection of copy-pasted snippets from other sites random.
Some Tips – In theory, content curation can save you time by allowing you to create content by re-using content that others have already made. Theoretically, this then means that you can save time because you don’t need to write all the content yourself.
But the problem is that you need to head out and find all that content. It needs to be interesting and high quality content (meaning you’ll need to sift through the unsuitable stuff). You also need to be able to add some kind of interesting commentary and tie it all together. When you consider all these, it becomes apparent that this can actually end up taking a long time.
A solution then is to try hiring someone to correct the content for you so that you can put it together and then add the commentary. Consider using a VAS (Virtual assistant service), many of which will charge less then $1 per hour!
Another tip is to make the most of the fact that you are borrowing content. Get in touch with the original owners of that content and they may be able to help you promote the page as a way of saying thanks and they might even link to you! This can also prevent potential copyright issues.
If you follow these tips and remember to offer value in all your posts, content curation and growth hacking can be a great way to save time and get more done!
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