Strategies For Creating A Company Page

LinkedIn has become an extremely powerful tool for businesses to find potential customers and increase sales. Generate leads with LinkedIn is an excellent opportunity that not should be underrated.

LinkedIn is probably the most underrated social networking platform when it comes to marketing a business. And therefor not so many knows that generate leads with LinkedIn will give you more conversions and better sales. That’s why LinkedIn is more important than any other social media network. In fact, a recent survey indicated that the most important networking site for business marketers is LinkedIn.

What many don’t know is that LinkedIn can also be used to generate leads and gather market research and prospects as well. If your business is looking to generate more leads, you should definitely use LinkedIn and generate leads with LinkedIn.

How To Generate Leads With LinkedIn

Using LinkedIn along with other sales strategies can help you meet and exceed your sales goals.

Here is how you can generate leads with LinkedIn to increase sales.

Optimizing Your Company Page

Creating a company page on LinkedIn should be a part of your marketing strategy. LinkedIn’s company pages are public, and posts that are published to your page appear on followers’ timelines. The content that you publish can include everything from highlighting new featured products or updates highlighting your branding messages. But to be effective, they have to add value to your customer’s lives.

Utilize LinkedIn Ads

LinkedIn ads are based on the pay-per-click model where the price you pay is based on the number of members who click on the ad. This can be an extremely cost-effective way to reach your target audience. With LinkedIn ads you can set a budget so you won’t end up spending more then you expected for the sponsored content.

Use LinkedIn’s Advanced Search Function

Using the advanced search function allows you to search for professional skills, affiliations and associations, companies and universities, and public users that individuals follow. Including celebrities and influencer. If you know that your target audience holds a professional degree and lives in the United States, you can use the advanced search function to narrow down your prospects to those individuals who fit in those criteria. These connections can be the perfect starting point for reaching out to potential customers.

Personalize Connection Requests

Members are much more likely to accept invitations to connect when you create a personalized message to connect, rather than using the generic one provided by LinkedIn. This is an effective way to build your network of personal connections that can then be moved into your company’s sales funnel.

Finding new leads on LinkedIn is relatively easy as long as you understand what you are looking for and how to go about using the many tools and features of LinkedIn.

Going in with a clear picture of who your target audience will allow you to customize further your strategy for generating leads with LinkedIn and increase sales.

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Create A Killing Company Page

Your company page on LinkedIn is one of the most critical aspects of your presence on the professional networking platform.

To maximize the benefits of using LinkedIn to grow your business, it is essential to have an eye-catching company page that clearly represents your business in a meaningful way.

Here are the top tips for creating a LinkedIn company page that will grab the attention of your audience.

Choose an Eye-Catching Banner

The first thing that most customers will see on your profile is the banner on your company page. That is why it is crucial that the banner you add is recognizable and effectively branded. Consumers and potential customers will associate a professional-looking banner with a high-quality company page that provides useful information, products, and services.

Analyze Your Wording

Two of the most significant mistakes that are made to an otherwise healthy company page is the overuse of industry catchphrases and overuse of standard search terms. To help your page stand out from the competition try to minimize your wordiness as much as possible. For the best results, you need to keep the wording on your page short and concise.

Include a Video

In today’s fast-paced world, customers and potential clients might not have the time to spend reading through your profile. Adding a quick 30-second video that summarizes your company and the products or services you offer could help tremendously in creating an attractive and attention-grabbing company profile.

Keep Your Company Information Up-to-Date

Many people forget to ensure that their company information is up-to-date. While this should be obvious, you need to make sure that your company contact information is correct. That your company profile and industry match and that your background information is up-to-date.

Update Your Page

If you want to attract the attention of prospects and increase your leads you have to remain active on LinkedIn. This means you have to provide updates about your company regular and deliver high-quality, value-added content on a regular basis. You should also try to add links to outside resources and take advantage of the blog-style news feed to communicate more efficiently with your audience.

These are just few of the tips that you can utilize to make sure that your company LinkedIn page attract the attention of your target audience.

4 Ways To Find Potential Customers

To get the best results from your marketing efforts, you need to build the foundation of your network and clearly define your targeted audience and decision makers.

Here are four ways that you business can find potential customers on LinkedIn.

1. Use Advanced Search – You can use this feature in LinkedIn with the parameters that you’ve already established to define your target audience. You will need to take into account the different synonyms that are used for the same job function. Once you’ve completed an advanced search look at the profiles of the results and see if you have any contacts in common. If you do, you can ask your contacts to introduce you to the potential customer.
2. Brows Your Connections – Starting looking at your current customers to see if they have any connections that might fit into your target audience parameters. The reason you want to try to connect with your existing customer’s connections is that the chances are high that they will be more interested in what you have to say. This is also an excellent way for you to find new synonyms with which you can create another advanced search with.
3. Join LinkedIn Groups – Check out the different groups on LinkedIn and join those that are closely related to the industry that you are working in. You should also join groups that have member who hold the same interest as you. See which groups your current customers and prospects belong to. When you join a group, you need to be sure to engage with the other members and join in on the discussions. This will help to establish you as an expert and thought leader in your industry.
4. Create Alerts – The alerts in LinkedIn are associated with the searches you’ve saved. When you create alerts based on your searches, you are automatically notified via email when a potential customer updates their profile. This can include when they change jobs, change positions with their current company, and generally whenever they make a change to their profile.

LinkedIn has become an extremely powerful tool for many businesses. With the right tools and understanding of how to utilize the many features of LinkedIn. You can quickly grow your network and generate more leads for your business.

Conclusion

Generate leads with LinkedIn is an excellent way to increase your company’s visibility but also generate more sales.

While LinkedIn differs from other social media network sites, LinkedIn is nevertheless more important then you may think.

Finding new leads and generate leads with LinkedIn is relatively easy as long as you understand what you are looking for. If you follow the tips and rules, there is a good chance that you will succeed with your goal. Just remember that LinkedIn is different from the other social media sites. If you handle LinkedIn as the same as you handle your Twitter account, you will not succeed.

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