Build Relationship With Your Subscriber

Build relationship with your subscriber is the first thing you have to do after you get people opt-in to your list. If not your subscriber base are not going to be useful. Building a relationship is probably the single most important thing you can do with your email marketing business. BUT, if you don’t follow it up with good autoresponder sequence then you are pretty much putting all of your list building efforts to wast…..

A good autoresponder sequence builds a relationship with your subscribers. It (hopefully) gets them to buy products from you and engage in what you are all about.

Don’t Stack Up With Your Email Message

Many people get it wrong. They stack up the message without giving much thought to what they are actually doing. Here is how to do it right:

• Put yourself in your subscribers shoes Easier said then done I agree, but do you really want to be receiving sales email after sales email each and every day? The first step towards writing a good autoresponder sequence is to put yourself in your subscribers shoes and think about what they would like to receive. What interests them? What will benefit them?
• Give content. Don’t just sell. It is funny thing but the truth is that the less you sell, the more you will sell! Give quality content in your autoresponder sequence and look out for your subscribers interests. Tell stories, give them helpful advice that they can put into action straight away without needing to buy anything.
• Carefully time your emails. Autoresponders let you space your message in any way you wish. All you have to do for each message is to specify the number of days between that email and the last one. Try delivering them every day for the first days, and then space them out a little longer after say the first week. Why? Because immediately after subscribing people are hot about you and it is a great time to sell to them.
• Think about what they originally signed up for. Most people build their list by giving away some sort of freebie in return for the opt-in. A top tip for writing a good autoresponder sequence is to make sure that your emails relate back to the original thing they signed up to receive. If your squeeze page bait was about blogging then they are obviously interested in blogging or they would not have subscribed!

Summery

This was just a few words and tips on how you can write better email marketing newsletter. And remember; – give quality content and deliver to your subscribers content that you know they will enjoy. Take a look at other marketers autoresponder sequences. How do THEY do it?

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