Click here to read more Expert Edge perspectives with some of the top leaders in Marketing today. LinkedIn is an incredibly powerful platform for growing both recognition and revenue as a B2B business, especially considering that audiences exposed to brand messages on LinkedIn are 6X more likely to convert.Click here to read more Expert Edge…
12 mins read2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form videos will remain key to many marketing campaigns this year.2024 is here, and I want to look back on some of the previous year‘s short-form…
8 mins readYou want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like keyword research, but what else do you need to know?You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like…
14 mins readDo You Know The Difference? When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality…
6 mins readGaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram, especially if you have fewer than a thousand?Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram,…
34 mins readEvery time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you're a marketer like myself, you've probably experienced the same feeling of whiplash as marketing trends continue to shift.Every time I think I have this whole marketing thing down to a…
20 mins readDetermining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more.Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI,…
19 mins readIf you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable.If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock to…
14 mins readAround the globe, more than 300 billion emails are sent and received each day, on average. If you ask me, that's 300 opportunities to market yourself in your email signature. Around the globe, more than 300 billion emails are sent and received each day, on average. If you ask me, that's 300 opportunities to market…
15 mins readIncreased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: Increased open rates, click-throughs, and sales: If you want these results, running…
19 mins readOver 60% of Amazon sales are made by independent sellers, with most running small to medium-sized businesses. AI for Amazon sellers has the potential to help smaller sellers close the distance between themselves and more prominent brands even more. Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized…
23 mins readWhen I'm doing something that involves multiple steps, you can be sure I want to remember it. Sometimes my brain can't be trusted with that, so process documentation is the answer. Whether you're completing recurring tasks or creating a new program, process documentation can help you formalize your business endeavors. In fact, creating documentation helps…
10 mins readExperimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract…
7 mins readA 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting. If you fall in the 63% and want to improve your website copywriting skills, we’re here to help.A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting.…
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