Website Copywriting: 11 Expert Tips to Increase Conversions
A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting. If you fall in the 63% and want to improve your…
The 2024 State of Marketing and Trends Report: Data from 1400+ Global Marketers
If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences…
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19 Types of Blogs that Make Money in 2024 [+Examples]
Blogging is an attractive and creative outlet for sharing your unique perspective. Besides adding value to your audience, blogging helps you turn your passion into income through several monetization methods.Blogging…
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A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]
As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. As I sit here wrapping up this blog…
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Should Marketers Optimize for Bing? [Data + Expert Tips]
When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO? When you think about search engine optimization (SEO),…
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5 Concerns Marketers Have About AI & How Leadership Can Address Them [New Data + Tips]
Though generative AI is everywhere, the fear around the state of AI is real. Though generative AI is everywhere, the fear around the state of AI is real. From our…
Blogging Statistics — 31 Stats You Need to Know in 2024
Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king. Online marketing is a fast-paced and ever-changing landscape, but one thing remains the…
Long Tail in Marketing: Apply That Ish to Content Strategy
Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering. Somewhat like the…
11 Artificial Intelligence Examples from Real Brands in 2023
2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even…
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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]
Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better —…
How to Create a Social Media Calendar to Plan Your Content
What do cross-country road trips, wedding speeches, and social media marketing have in common?Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can…
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What is a Marketing Plan & How to Write One [+Examples]
For a while now, you've been spearheading your organization's content marketing efforts, and your team's performance has convinced management to adopt the content marketing strategies you’ve suggested. For a while…
What to Put on a Landing Page: 10 Must-Haves and Best Practices
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. Landing…
What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand
The word "guerrilla," in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term "marketing," which makes many people ask, "Huh?"…