The Benefit Of AI The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in…
Can CatGPT Deliver? Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first…
A Throwback To 2023 Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has…
Create Engaging Content Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram, especially if…
What Makes A Good PowerPoint Presentation? When it comes to PowerPoint presentation design, there's no shortage of avenues you can take. While all that choice — colors, formats, visuals,…
Engage Your Audience Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart…
Relationship Marketing - What Is That? Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition. In fact, Frederick Reichheld of…
Micro Blogging & Content Marketing When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated. It helped me build an engaged following…
Contextual Targeting Is Not Just Text As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has…
Why A Survey Plugin? On the hunt for the best WordPress survey plugin? Whether you're looking to improve the user experience on your website, increase your customer satisfaction, or…