Inspire Your Next Campaign I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, so I breathed an audible sigh of relief when I saw the order confirmation in my inbox. I could almost smell the ocean and feel…
9 mins readWhy Should You Try It? As I started writing this article about career cushioning, I couldn’t help but wonder … am I a career cushion-er? I have a side hustle (shoutout to CKTL Candle Co.). But it technically only “counts” if I’m using that side hustle as a sense of security in case I…
6 mins readCompeting With The Big Brands How do you make your brand stand out on Amazon's huge marketplace? How do you compete with the other big brands? Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics. So, I found a…
15 mins readWhat You Not Should Do When Sending Emails What you should and what you not should include in your emails is not always so easy. In this article, you can read about 14 unprofessional email mistakes you should avoid at all costs. Dear Sir/Madam: If your inbox is like mine, it’s full of emails…
12 mins readWhy Webinars? Webinars are a great way to teach customers about your offering or share helpful tips with your audience. They're low-cost and generate engagement. Plus, they provide your sales team with leads from your signup form. Everybody wins — that is if people actually attend. Webinar marketing is essential to getting those numbers up…
12 mins readUnderstanding Your Audience One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. After all, getting…
15 mins readCan You Put Everything On Your Foot? I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. After looking up the meaning of the phrase — it meant “toward greater things” — I went back to the email and noticed the intricate…
11 mins readYou Will Be Lost Like A Needle In A Haystack Why does SEO matter for startups? In today's digital landscape, Search Engine Optimization, SEO, plays a crucial role in the success of startup online businesses. Whether you are launching an eCommerce Store, a blog, or a service-based platform, understanding and implementing effective SEO strategies…
11 mins readWhat To Watch For In Emails Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed. But a few things just didn’t add up. Instead of using my…
12 mins readAre AI Management Tools Worth It? AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. The project…
23 mins readThe Benefit Of AI The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business…
12 mins readCan CatGPT Deliver? Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.” A second later, though, I'd be much fairer to myself and admit that I…
15 mins readA Throwback To 2023 Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers’ journeys. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. As…
15 mins readCreate Engaging Content Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram, especially if you have fewer than a thousand? It's no secret that opportunities are continuing to grow on Instagram for Business. Approximately 90% of Instagram's 1 billion…
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