How To Promote Your Business Effective With Content Marketing

Content marketing is more and more becoming the most effective way to promote any kind of business or website online and should be a crucial part of your strategy.

But why is content marketing is important, and how do you make sure to do it successful? Especially if your business is not something particularly gripping?

Content makes the web go round. People go to websites because they want to read something or watch something, whether that is to be entertained, to learn something or to look up some information. That means content and therefore content = traffic.
Seeing as traffic also = money, that means that content is pretty valuable for your site.

Content Marketing For Business

The biggest mistake that most businesses make when trying to promote their businesses online is to focus too much on the short term. That is to say that they look at their internet marketing through the lens of how many conversions they can get from any given media strategy. This then results in them posting what are essentially adverts then getting confused as to why no one click on them.

Why It Matters

What’s far more important is to think about the long term, and about establishing trust and influence in your chosen niche. If you read a few articles on a site about how someone make X amount of money and those articles are well written, insightful and inspiring, then you are going to return to that website when you feel in the mood to buy on making money. The same goes for a site that writes about home improvement and also offers some DIY services. If you have read content there before and you know they know what they are talking about, then that is the business you are going to want to buy from.

How To Write Great Content

To make your content interesting and engaging meanwhile, focus on how you structure the posts. Most successful of all are posts that are written as ‘stories’ almost, in that they are written from a first person perspective, or about someone that the reader can relate to. The human brain is actually ‘hardwired’ to enjoy stories, and thus you will find that this makes them very compelling an difficult to stop reading.

What If You Can’t Write

In that case you have numerous options. One is to hire someone who can, another is to communicate in other ways – you could upload video content for instance rather than articles. You can even get your customers to write for you, or get guest posts for free by partnering with other blogs.
No matter your business or your experience, content should be major part of your strategy. No excuse!

Get Much More From Your Content

So, if you are posting articles once and then forgetting all about them, then you are missing ut. Writing content takes time, hiring people to write for you costs money, so make sure you are making maximum ROI!

Revisit

If you follow Tim Ferris on social media, you will find he regularly shares old posts with his audience to remind them about that content and to get them to head back to his site. Remember: only 10% of your Facebook followers, or something like that, will see each post from your page. You need to keep posting to engage your entire readership and chances are you don’t have enough content to really keep that up.

Instead then, why not remind your followers of old content and show them posts they may have missed? Especially if your site had been around a long time!

Promotion

SEO will help people find your articles, but you should also try and promote your content and generate hype for tit in the same way that Apple might generate buzz for its next iPhone. You can do this in a number of ways, but generally this mean talking about your article on forums, discussing it through social media channels and showing it on YouTube. That’s right, not just posing links, but actually talking about the article and demonstrating why people should care about it. It’s a subtle but potent difference.

How about talking about the big exciting post you have coming next at the end of each article? Or referencing your ‘best post yet’ in a future article?

Interaction

The interaction cycle in business is  process of subtly tweaking a product over time in order to perfect it in response to market feedback. The point I’m making here though broadly is that you don’t have to just release your article then leave it at that – by tweaking it and improving it you can ensure it is the best it can possibly be, always up-to-date, which Google appreciates, and well suited to the audience reading it and what they tell you they want from their articles.

You can even mention in your articles that this is resource that will be updated from time to time and that way you might even find some people bookmark it and then head back.

In other words, then it is time to stop popping out articles and posting links, and time to start thinking long and hard about how to really sell your articles and show them in the best possible light. View each post as a project and a business endeavor and your time and care will be sure to pay off.

Wrapping Up

These were just some ideas you you can use to get started with content marketing and write better content. But it also shows you how important content marketing is for your blog/web site and why you should spend some tome on it. How effective it can be for your business in the long term and the importance of having a good content marketing strategy.

If you are more interesting in content marketing you can read more about it here.

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