Your Subscribers Must Trust You
There are many benefits to building an email list.
Then you have a list of people that are interested in your niche, you can make a lot of money by communicating with them on a regular basis. To make the most money from your email marketing efforts, you need your subscribers to trust you. But you also need to engage your subscribers. You always have to put your subscribers first. If not, all your list building efforts have been wasted. You can stop building an email list.
Benefits Of Building An Email List
If you don’t get some of your visitors on your email list then they may never return to your website. The fact is that there are so many websites available today on a range of different subjects.
About 1% or less of your website visitors will make a purchase. The chances of them returning to your website again are not so good, probably less then 3%. If you can capture the email address of your visitors then you can send emails to them that will encourage them to return to your website.
An email list is valuable. Therefor, building an email list is almost a must. Everyone who are on your email list has a value of around $1. This is because when you perform email marketing properly, you are far more likely to make sales of your own products and services.
People tend to take notice of the emails that they receive. When you perform email marketing properly, you will find that a number of people in your email list will open your emails and take action. The important thing here is that you do not do the same thing as everyone else.
Of course, there are many other ways that you can get the word out about your products and service such as social media marketing. But none of these other methods are as effective as email marketing when it is done correct.
An email is a personal thing so you need to take advantage of this. Always capture the first name of your prospects so that you can appeal to them in a personal way. It will put some people off signing up for your email newsletter if you ask for their first name, but most people will willingly provide this if they are interested in what you have to offer. Think about it. If you see an email in your inbox with your name on it you are far more likely to open it, aren’t you? Personalizing your emails will definitely lead to better results for you. It is easy to use a first name in your emails so be sure to capture them with your opt in forms.
With other forms of promotion, you are not in control. If you rank your website high in the search engines it can disappear in a heartbeat. Social media posts are often taken down for no apparent reason. When you have an email list it will always be yours.
Create The Best Landing Pages
In order to brain the maximum number of email subscribers, you need to have a really good landing page. It need to look professional and convince the visitor of the benefits they will receive from joining your email list. If you get this wrong, you will end yo with very few people on your email list. This is very important when building your email list.
There are now many tools available to help you to create professional looking landing pages or squeeze pages. If you do not have any web design skills then these tools will be invaluable for you. Most of them are drag and drop and it is remarkably easy to create great looking landing pages with these tools.
If you are a WordPress user there are some free plugins that you can install to create landing pages. The best of these in our option is the Elementor plugin. You can create some awesome landing pages using this free plugin.
Many services exist for the creation of landing pages. Perhaps the most well known of these is Clickfunnels. There are others such as Groove Pages, Lead Pages, Instpages and more. Usually, you will have to pay a monthly subscription to use these tools. Always create the best-looking landing pages that you can to increase your conversions.
There are two choices.
When a visitor arrives on your landing page you want to give them two choices:
- Sign up for your incentive and your email list
- Leave the page
Make sure that there are no other links that they can click on the landing page (there are a couple of exceptions to this such as your privacy page and terms and conditions). Forcing visitors to make one choice or the other will increase your conversions.
People are reluctant to provide their email address these days because they know they will receive promotional emails. You need to show them on your landing page how much they will benefit from joining your list.
Start with offering them an incentive that they cannot refuse. This can be a special report in PDF format. A special video that reveals secrets and so on. Use enticing headings on your landing page and use bullets to emphasize benefits. Always use a strong call-to-action.
After signing up with your email autoresponder service you will be able to create start building your email list. Start design your opt-in form to capture new subscribers. this will consist of two text fields which are “first name” and “email address”. There will also be a “submit” button on the form which the user needs to click on.
Once you have created your incentive to persuade people to join your email list, you want o create an image of it. This image needs to be very appealing and you can outsource this work to a talented freelancer on Fiverr if you don’t have the skills to do it.
If you are providing a special report as an incentive then get a professional looking cover created for it. With a video, you can have an image created that looks like a video. An enticing image will help you to increase your opt-in rates.
Subject Lines That Stand Out
When you are building an email list, you first have to get them on your autoresponder. This is the first step. After that you can start send emails to your subscribers you want them to open your emails and read them. The problem is that these days most people receive hundreds of emails a day. They are likely to be a subscriber on other email lists and you need to stand out from the crowd if you want your emails to be opened.
The best way to do this is to write compelling subject lines that will really stand out from the rest. Consider a subject line to be like a headline in a newspaper.
When you create your opt-in form for your landing page be sure to include the “first name” field. Some marketers are reluctant to do this as they feel that it is another barrier to prevent people signing up for their email list. I totally disagree with this. OK you may lose a handful of subscribers because they couldn’t be bothered to enter the first name into a field. But most of your visitors will not have problem with this.
By adding the name of your subscriber in your subject line you are much likely to gain their attention. The fact that most email marketers are no longer doing this gives you more of an advantage here. Always use the first name of your subscriber in your email subject lines.
One way to stand out from the crowd in an email inbox is to income curiosity. If you tell your subscriber what your email is about then they might not be so willing to open it. By making them curious, you will increase the chance of your emails being opened.
For example, an email subject line that says “He lost 18 pound in a few days with this…..” is going to get more clicks than “The New Mega Diet is Great”. The first subject line is playing on curiosity. How did he lose 18 pounds? What is this all about?
There is something about number that really attracts attention. A lot of subscribers will be more willing to open emails from you if they contain numbers. Example of these are “5 foods you can eat without putting on an ounce” or “3 easy ways to increase your website traffic today,”. Of course, there is the curiosity factor again. So, use those numbers to increase your open rates.
People also not really don’t like to miss out on something good so you can use scarcity tactics in your subject lines to increase you open rates. Telling your subscribers that an offer ends today or that the price is going up tomorrow are good examples of scarcity tactics.
You will not normally see a lot of email subject lines that are in the form of questions. In fact, it is pretty rate to see a question mark in your inbox. This is difficult to work out why as questions are so powerful for people. If you are in the make money niche then a question like “Do you want to easily make hundreds of dollars today?” is going to appeal to a lot of subscribers and they will open your email to find out how to do this. The answers always going to be “yes” to a question like this.
Wrapping Up
When you are building an email list, trust is very important. If you subscribers trust you you can actually make money by promoting offers over and over again. But this will just happen if you promote your email list the right way. When doing that your subscribers will actually look forward to receiving emails form you. The return on investment can this way be huge.
But, to building an email list you must first get visitors to be interesting in your opt-in page. Your landing page. They must be so interesting so they actually sign up to continue receiving emails from you. There are some ways to do this and if you follow the tips mention in this blog post I will be quite sure that you will succeed in building an email list.
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