Why You Should Personally Your Emails

(republished 2020-11-20)

If you personally your emails, it can leads to big wins in your email marketing business. Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 76% increase in email revenue from segmented campaigns. But their still are a high confusion with some email marketers about how you should do it in realityand how it will effect your email marketing performance. Can you send personalized emails if you don’t have all information about your subscribers?

96% of organizations believe that email personalization can improve email marketing performance according to a study by The Aberdeen Group. And according to an article by eMarketer,  45% or more marketing professionals anticipate implementing features like dynamic content elements and personalization.

Boost Your CTR With Personalized Emails

If you just personalize your emails with the first name, Click-Through-Rate will go from about 5.8% to 7.0%. But to personalize your emails you need to add a first name field in your sign up form, or if you want to personalize with birth date, you add that field. To do that you need an autoresponder that allows you to personalize your sign up form with more than just name.

“Most Marketers Say That Personalization Can Have a Significant Impact”

According to a study from Experience Marketing Services, personalized promotional emails were shown to lift transaction rates and revenue per email six times higher than non-personalized emails. Personalized emails also had 29% higher open rates and 41% higher unique click rates. And if you have a trigged email campaign, a personalized email resulted in double transaction rates compared to non-personalized triggered emails. Personalized subject lines also delivered more unique open rates, 26% higher, then non-personalized subject lines.

Best Way To Personalize Your Emails – Infographic

Take a look at the Infographic below from GetResponse about how you can personalize your emails the right way.

Wrapping Up Email Marketing Performance

As you can see, personalized emails will boost your email marketing performance. If you just spend some time analyzing your email history and your emails your will see a significan impact on your email marketing performance.

Source: 

https://www.campaignmonitor.com
https://knowledge.hubspot.com 
http://marketingland.com

Featured Image Attribute: Business photo created by aleksandarlittlewolf – www.freepik.com