Why You Should Use a Blog To Build Your Email List and How To Get Your Mails Read
Probably the most common way to promote and grow a mailing list is through a landing page. This is a single page on your website that will be dedicated to selling the merits of signing up. It will detail what the new subscribers can expect to get from signing up and it will provide the opt-in form where they can go ahead and enter their email address and name.
But while this can work well, it’s important not to overlook one of the other most effective ways to grow a mailing list: through your blog.
Why a Blog is Perfect For Growing a Mailing List
There are several things that will make a blog ideal for growing your mailing list.
The first of these things is that a blog is well-suited to gaining more traffic via Google. Google brings people to websites based on the content. This is what people are searching for in the first place in most cases and it is what you use in order to provide value for your readers.