Contrast, Incremental Increases & Trust Are Important For Your eCommerce Business
What makes something sell in an eCommerce Store? On one hand, it of course boils down to the nature of the product itself; wheter it offers good value for money and whether it is something that people actually want. It also comes donw to timing, marketing and many other factors.
But actually, what’s perhaps most of all is the way it is positioned within that store. This might sound strange but the way in which a product is positioned within an eCommerce Store can have a huge impact on how desirable it seems. Likewise, so too can the colors used in the store listing and various other seemingly random fact. This all has to do with psychology and a good eCommerce Store owner will understand how to utilize this to the fullest effect. Read on and we’ll look at how eCommerce Stores can subtly affect us psychologically to drive more sales.