Articles as Lead Generation Tool
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There are many strategies you can follow to build opt-in list for your business. As long as you have a good squeeze page in place, it is only matter of driving traffic to your page. You can do it by using various strategies, such as PPC advertising, social media marketing, media buying, cideo marketing, and so on. But, among many of those strategie, you can drive traffic to your squeeze page with article marketing. Only by writing good articles, you can drive traffic to your squeeze page and get more opt-in subscribers. This is a good lead generation tool that you can use in your business.
There are a lot of benefits of article marketing.
First, it is simple. You only write articles related to your niche, and then publish it in your website or other related websites.
Second, it can be done for free. It you have the ability to write well-written content, then it is a free marketing strategy for you. You don’t need to spend a lot of money to promote your squeeze page, when you compare it with many paid marketing strategies.
And third, article marketing can bring quality traffic to your squeeze page. People who read your article and go to your squeeze page after reading your articles are the people who are very interested in becoming your subscribers. Thus, you can convert your subscribers easily if you do this.