Why You Should Use a Blog To Build Your Email List and How To Get Your Mails Read
Probably the most common way to promote and grow a mailing list is through a landing page. This is a single page on your website that will be dedicated to selling the merits of signing up. It will detail what the new subscribers can expect to get from signing up and it will provide the opt-in form where they can go ahead and enter their email address and name.
But while this can work well, it’s important not to overlook one of the other most effective ways to grow a mailing list: through your blog.
Why a Blog is Perfect For Growing a Mailing List
There are several things that will make a blog ideal for growing your mailing list.
The first of these things is that a blog is well-suited to gaining more traffic via Google. Google brings people to websites based on the content. This is what people are searching for in the first place in most cases and it is what you use in order to provide value for your readers.
Simply by blogging regularly, you can get more people to actively look for the page where your opt-in form will be and this is something that you wouldn’t have been able to accomplish as easily with a landing page – seeing as that will only have a small amount of copy focussed on promoting the list.
The other big benefit of a blog is that it is perfect for growing more reader over time. The more you will attract people back to your site. They’ll eventually start checking your site regularly because they will know that it’s likely to provide information that is used, interesting or just entertaining.
And if they read your blog enough and they become fully engaged, then eventually they might decide they want to get more information from you. Thus, they might choose to sign up for your mailing list when otherwise they might not have done. You’ver given yourself the time and the space to build interest and trust and this is what has eventually led to people signing up for your list.
How to Make it Work for You
To make this work fro you thne, you need to make sure that you place your opt-in form somewhere prominent alongside your posts. One good tip is to put it in a widget in the sidebar, as this way your readers will se it at all times, even if they skipped the homepage. Likewise, consider adding it to the bottom of your posts. And whole you’re at it, make sure you mention it in your content – sometimes the best way to get subscribers is simply to ask!
How to Write Emails That Will Get Read
The next thing is to write emails that will been read, and for that you need to write the perfect email.
There is no such thing of course, and the ideal message is going to vary from person to person and brand to brand. That said though, there are certainly som ‘best practices’ to keep in mind when you are comin up with your emails and that can help you to get a better response. Let’s take a look at some of them…..
Write a Story
I once heard the expression that ‘storytelling is SEO for the human mind’. This is incredibly true and the fact is that the human psyche loves stories. We have evolved over thousands of years with a culture of storytelling and we find it very engaging and very persuasive.
So instead of writing about how X technique is highly effective generally, instead frame this discussion as your own personal account. How has it helped you? Or how it halped someone you know. How did you feel during that process? Set the scene and get people engaged – this is far less dry than simply talking in facts and figures.
It’s important that the tone of your message match the tone and the nature of your business. However, it should also match the medium – which in this case is the email of course.
Emails are inherently more personal and less formal than other forms of marketing because they’re being read in a personal inbox. At the same time, by writing a more personal message (using the recipient’s name, making sure to use a regular letter structure), you’ll be more likely to reach the primary inbox and therefore to actually get read!
Try not to put any distance between yourself and your audience; make them feel as though you speaking with them directly.
The objective of any good email should be to provide value. That might be in the orm of a tip, or it might mean that you are providing enertainment. Either wya, you need to make sure that your audience feel glad that they took the time to open your message and read it. That way, they’ll be more likely to do the same agian next time!
As well as providing value though, you should also seek to make sure you are providing value in the shortest space of time. In other words, your messages should be efficient and to teh point – you don’t want to take up your audience’s time!
This was just a few thing that can help you grow your email marketing business and get more leads and subscribers to your list. Of course there are more ways to succeed.
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