Using Internet Marketing to Promote Your Affiliate Business
There are multiple ways to use Internet Advertising to generate income as an Affiliate Marketer. A core element of Internet Marketing is advertising, and it is possible to take advantage of many of them for little, or sometimes, even no monetary investment. That is because websites and search engines have designed ways to advertise that are complementary. In other words, you advertise and everyone involved makes money.
And one of the most fascinating aspects of the Internet today is the fact that you don’t even need a website to make money! For example, you can sign up as an Amazon bookseller and sell your used books through Amazon Marketplace. You sell and ship books and Amazon deposite your revenue in your bank account every two weeks.
The Internet is a powerhouse marketing tool that provides everyone who has access to it the opportunity to make money. Even better is the fact that you can generate multiple streams of income via Internet Marketing.
Affiliate programs are the same as a performance-based marketing program. It is an online referral system that pays a sales commission to you for helping to sell the products of another website. In other words, you place a link on your site that a customer can click on to get to another site you don’t mind advertising, or you can advertising the site with your own referral link in it. If you advertising the site, you can use social media sites, email marketing/listbuilding and traffic exchange for example.
The link can be single-sided links that appear on a website or they can be cross-links. In the cross-link set-up, a link to your site is placed on a website for a business that has placed their link on yours.
There are affiliate service providers specializing in setting up affiliates. The affiliate program would provide you with the information you need to set up the ad on your site. When a customer clicks on the link, they are taken to the orginating site. The affiliate program tracks the referrals, sales, and commissions earned.
The are different ways to define a trasaction: pay-per-click, or pay-per-action. Pay-per-click pays commission based on the number of times a suctomer clicks on the ad link, regardless of whether a sale is made or not. With pay-per-action, the qualifying transaction on which the commission is paid must be defined. It could be a closed sale, a request for infromation, a new customer, and so on.
Following are som of the more popular and reliable affiliate service providers.
- Commission Junction
An affiliate arrangement should be viewed for exactly what it is: a partnership. You are allowing others to place ads on your site, and in return, your ads will appear on other websites. But you don’t want to place your link just anywhere. Affiliate Internet Marketing has some basic principles to keep in mind if you want to generate as much money as possible.
First you need to find the right partners, and it can be Traffic Exchange and ListBuilding programs, social media sites and email marketing.
Second if you need to establish a true link campaign strategy, you must understand the market you intend to reach and then do the research to find out how your intended market shops the internet. There are millions of ads placed on the wrong sites; as a result, the customers fail to click through and income is never generated.
Email Marketing to Promote Your Affiliate Business
Email Marketing if you do it the right way can create a revenue stream and email marketing is equivalent of direct marketing. You can send emails to anyone you choose, and all you need are email addresses. The promotional emails can offer interested people information about your website, products, or services. In the email, there will be embedded links taking the customer directly to the location jon your website where he or she will find what is being promoted.
Email Marketing should never degrade into spam campaign. Spam is unsolicited emails. Sending mass emails to people who have not requested the information will probably not generate any website traffic, and thus, no income eiter. But you will manage to annoy a lot of people and give your company a bad reputation.
To start with email marketing you need to set up your own autoresponder account. You can find a lot more about email marketing and how to set up and use an autoresponder email marketing under my category .
List Builders / Mailers / Viral List Builder and so on is also a form of email marketing you can use. Here you are sending out emails to other members on the site. If you want to know more visit my site List Builder / Mailers.
Pay-Per-Click / Pay-Per-Impression to Promote Your Affiliate Business
Pay Per Click – Like most advertising strategies, the income earned comes from driving traffic to your website where a purchase is made by a customer. Pay-Per-Click is a process whereby site owners bid on particular keywords that potential customers might use while doing a search. The Internet user enters a search term, and if it contains the keywords you purchased, your ad will appear. When a person clicks on the link on the search engine results page to enter your website, you must pay for the ad.
Pay-Per-Click also applies to ads placed on other websites that are related to the keywords your purchased. Once again, when someone clicks on the ad, you will pay a pay-click fee.
The ultimate goal of pay-per-clicks is to generate as much website traffic as possible. The amount of the bid you place for particlular keywords will determain how much you end up paying per click. A carefully managed pay-per-click program can generate significant website traffic, whick can lead to more paying customers.
Pay-Per-Impression – In the pay-per-impression plans, when an impression is loaded, the commission is calculated. Normally, the commission is set in terms of coast per thousand impressions. There are also companies that will set a flat monthly fee.
The definition of an impression is a single Web Page or advertisment. There are different ways to count impressions, so you should be careful to evaluate the terms of any commission agreement you enter into.
You can submit your website to the major search engines like Google, Yahoo and MSN, but there are many specialty websites available also.
Search Engine Marketing (SEM) and Your Affiliate Business
Search Engine Marketing is not the same as search engine optimization. Search Engine Marketing is a more comprehensive term that includes a range of activites designed to promote a website in the Internet, and thereby, create income.
Search Engine Optimization involves using keywords that are collected by the search engine crawlers. The statistics are used to create the non-paid rankings. The theory is that the higher a webpage is ranked, the more traffic that will be driven to a website. But there are milions of pages on the Internet now and not everyone can make it onto the first page of search results simply through keywords use. That is why it is important to use a variety of marketing strategies to generate income.
A Closing Thought
The key to success is remaining focused on your goals and your business plan. You can develop a business plan that does not include a website, but you still need to establish goals and objectives. It is easy to get overstretched with all the tempting offers to help you make money. But whatever arrangements you agree to, they must be managed over time.
In other words, it is important to not take on too much and fail to do a good job managing your Internet Income opportuniteis. It is wonderful to have so many options available, but that does not negate the fact that you must manage your business professionally and with foresight and goals.