How to get a responsive email list and with subscribers that open your emails?
Having a large mailing list is all well and good, but if your subscribers never actually see what you are sending them then it means nothing. You need you list to be responsive. You need them to open your emails and hang on to your every word.
When I think about all the emails that land in my inbox every day, there are certain people I especially look out for. If it’s from a particular marketer then I will ALWAYS read what they have sent to me, purely because of who it’s from…..
Here is how to build that relationship with your list and get more subscribers to open your emails.
- Give people a reason to open your emails – If all you do is sell then people latch onto this pretty damm quickly! Even if they don’t unsubscribe in the first place they are highly unlikely to open your emails because they know that each time you are trying to sell them something. Give people a reason to open what you send. Of cause you need to sell from time to time, but also provide good content that people can actually use. Make people look froward to receiving your emails. You want people to see you name and think ‘hey I must open that becuse it from such and such a body and I know I’ll benefit from reading it….’
- Thing about your subject line – Your email subject line is crucial in your quest to get more subscribers to open your emails. It really helps if you can either make people curious about the content or if you can convey the point of your email within the subject line. Both tactics can be effective – it depends on your target market, the style, and the type of email you are sending. I like to make sure that the subject line is relevant and related to the actual content.
- Consider the time – Sending emails on certain days and times will yield buch better result than others. Again, it all depends on your target audience and where they live. When will your subscribers be at their cimputers? Try different times and test to see which times work best for you. Some autoresponder have a ‘perfect trimming’ options. I mostly use that because then the email will be delivered then the subscriber mostly open your emails. A lot of people take the opinion that Tuseday is a good day, however I have always found it pretty poor and teh competition is massive! Find out what works fro you and don’t forget time dirrerences. If you live in the UK but most of the subscribers are in Austrailia, for example, then don’t hit them when they will all be in bed. Or if your autoresponder off that, use the Time Travell option!
That was just a few things to consider when sending out an email to your email subscribert.
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