3 Important Things to Do to Get Better Open Rates
Many people have a wrong perception about Email Marketing, thinking that once they have build a manageable list, their job is already done. No, this is not the way you do business with email marketing. Building a list is just the first step for you to earn consistent income onlne. Maintaining your list is another step. It involves keeping your list interesed in what you are offering, and keep your unsubscription rate to a minimu. You don’t want to build a list and then lose your subscribers a few weeks later.
The way you send your email will definitely affect the success rate of your email marketing campaign. Remember that you have to ensure that your subscribers stay happy with the emails that you are sending to them. You also have to ensure that your emails are not treated as spam emails that your subscribers will not want to deal with. This is because if they regard your emails as spam, they may report you to their ISP or even the goverment, ensuring that you are out of business.
Thus, it is important for you to pay attention to the way you send your emails to your list.
Here are 3 things that you must never do when sending email to your list:
- Pay Attention to Your Delivery Rate – Why should you pay attention to your delivery rate? That is because not all emails that you send will be delivered to your subscribers’ inbox. Some percentage of your emails will not be delivered to their address due to various reasons. For instance, your subscribers may not be willing to receive further emails from you, by reporting to their ISP. In this case, their ISP is blocking your emails from coming through. Another reason might be a technical proble, on your subscribers’ end, which prevented your emails from getting delivered successfully.
You have to pay attention to the percentage of email delivery that you have, because it is important to ensure that your subscribers get your emails. The more people get your emails, the better it is for your business. If possible, you should have more than 95% delivery rate, which means that your emails are successfully delivered to 95% of your subscribers, which is good. You should delete emails that are inactive from your list.
- Keep an Unsubscribe Link Visible on Each of Your Emails – Here is something important for you to remember. You have to give your subscribers an option to unsubscribe from your list. Don’t think that because you are providing high quality content in your emails, you have the right not to provide any unsubscribe link in your emails. This is because when you are not providing any unsubscribe link in your emails, your email will fall in the spam category. Emails that fall in the spam category usually get to the junk folder in your subscribers’ inbox. Your subscribers won’t read your emails because they are not delivered to their main inbox.
By providing an unsubscribe link, you are giving your subscribers a choice. It means that they can leave your list anytime, when they no longer want to receive your emails. When you do this, your emails will not be considered as spam, since your subscribers want to receive your emails in their inbox. It also helps you to avoid legal problems in your business, which can create a complicated situation in your business.
- Keep Your Emails from Disturbing Content – If you don’t want your subscribers to report your emails as bad emails, which can result in their unsubscription, as well as bad consequences for your business, you have to make sure that each email that you send do not have any disturbing content in it. For instance, don’t insert any pornographic content in your emails, since it may result in an immediate termination of your mailing list account. Many popular email list providers don’t allow their users to send pornographic content, as the images of violence, with blood and other inappropriate visuals.
What you have to remember is that you have to keep the content of your email relevant to your niche. Don’t send any out of topic emails that may make your subscribers to wonder whether the emails are truly sent by you, since the topic is not relevant to the topic that you usually write about.
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